Jacquie
initiated and developed the domestic and
international tourism marketing for Bicester Village. Tourism
marketing is a unique concept applied to further driving sales for a
luxury brand / shopping centre environment and has proved extremely
successful in increasing spend and footfall. She now works with Westfield London on international tourism marketing.
Achievements
- Achieved leading tourism destination
recognition by winning Tourism Attraction of the Year award for
Oxfordshire In 2004 and 2007.
- Increased international tourism footfall
for 2006 by 50%.
- Assisted with the tourism aspect of
positioning BV as the leading European outlet shopping destination
in Europe.
- Global Refund listed BV in 2006 as 1st
highest spend destination outside of London and the 5th highest
spend destination comparable with London stores.
- For 2006 Increased rail passengers by
46%, coach passengers by 42% and Chinese visitation by 54%.
Company
Westfield London
Changing the face of retail in the Capital
Westfield London, the pioneering shopping and leisure destination, opens in W12 on October 30th. It is an innovative and dynamic place for a new generation of consumer to shop, to eat, and to meet.
Aspirational, yet inclusive, it is an architecturally stunning showcase for 5 anchor stores: Debenhams, Next, Marks and Spencer, House of Fraser, Waitrose and over 265 luxury, premium and high street retailers from more than 15 different countries. 80 percent are fashion-focused, 16 names are making their UK debut and 40 are luxury brands housed within the beautiful, boutique-style environment, The Village.
Food is as important as fashion at Westfield London. Nearly 50 exciting eating concepts boast 73 awards between them and offer some 25 styles and nationalities of cooking. 6 new to the UK and of those 5 are first ever seen brands. A bustling cluster of 17 restaurants run the length of Southern Terrace, the pedestrian street of dining, and open cooking brings drama to the collection of 13 counters on The Balcony where fresh food is prepared fast and to order.
Westfield London will be as much a meeting hub as a place to shop and eat. A stunning central Atrium, unique in London, will host a full calendar of arts and educational events beneath a spectacular glass roof. A 14-screen state-of-the-art cinema, gym and spa will open in 2009, and a new library will serve the local community.
Customers’ craving for convenience and desire for indulgence will be met by a 70-strong concierge and valet team trained to 5-star hotel standard. Services designed to make the experience compelling and comfortable include personal shopping, style advice, hands-free shopping and valet parking.
New transport links make Westfield London the best connected shopping destination in the UK. Four underground stations provide on average a tube every 5 minutes, an overland station will get you from Clapham Junction and Willesden Junction to Westfield London in under 10 minutes, and two bus stations provide, on average, a bus a minute. Cycle bays, secure pedestrian routes and 4,500 car parking spaces directly beneath Westfield London complete the transport picture.
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