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Early bird rates until end of September! Book half day or full day sessions.
Since 1999, China has embarked on an unprecedented rate of travel industry growth domestically and internationally. This rate is expected to remain stable at over 10% for the next 12 years, on course to make China the top tourist destination and tourism source market by 2020.
While the size of the market for travel products and services is potentially huge, generating real profits has remained an allusive goal for many reasons. Most important of these is the communication and cultural gap, followed closely by restrictive legal and financial policies still in place in China.
2008 has been a turbulent year - the euphoria of Beijing holding the Olympic games and the tragic earthquake in Western China. The legacy of the Olympics will have a deep impact on tourism development to and from China.
'China - the Future of Travel' forum is the only travel trade event outside of China that can discuss these developments with authority and offer practical solutions and insights. Through forums and interactive panel discussions delegates deepen their understanding of China as a tourism market and destination.
This landmark event held at the premier international travel trade exhibition, World Travel Market, is now in its third year. Ongoing support is given from international organisations and industry leaders as well as global travel trade media partners. These include VisitBritain, CNTA, Swiss Tourism Board, Visit London, Visit Scotland, PATA, UKinbound, CBBC, 48 Group Club and COTRI.
Following on from the 2008 Olympic Games in Beijing, unprecedented media attention falls on China. No travel organisation can afford to miss this rare opportunity for real knowledge and networking.
A delegation of Chinese tourism officials and travel agents as well as travel trade media will be visiting during WTM. Networking opportunities will be available to maximise the benefits to forum delegates.
For forum registration details please click on the Register link to the left. Discounts are available to members of PATA, UKinbound, CBBC and the ChinaContact Tourism Network.
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Location/Topic |
Details |
Time |
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South Gallery room 21&22 |
Registration for full day and morning program. |
From 09:30 |
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Opening speeches
China Outbound
Speeches
China Outbound
Panel Discussion
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Opening speeches by:
- Roy Graff, Managing Director, ChinaContact
- Chris Yang, CEO, Newland-UK
- Representative of VisitBritain
- Representative of CNTA
- Representative of PATA
Keynote address: The need for bi-lateral cooperation on tourism in the Chinese context - Roy Graff
Keynote address: China outbound tourism in 2008, a turbulent year - Professor Wolfgang Arlt, Director, COTRI
Discussion panel on China Outbound tourism
- Professor Wolfgang Arlt, COTRI (CTW Awards)
- Rosita Yiu, Vice President Sales Development Asia - Sales Head Office, Accor Hotels
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- Frank Zheng, Head of Product, Caissa Travel Agency Beijing
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Moderator: Roy Graff
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Finding suitable suppliers/clients in China.
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Conducting sales and marketing in China.
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Technology and internet travel business.
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New rules and regulations affecting outbound travel
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Dealing with the unpredictability of Chinese business |
10:00-11:15
11:30-12:30 |
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Lunch - Chinese Restaurant |
Networking with delegates and Chinese buyers / suppliers.
Optional lunch at Chinese restaurant - Authentic Chinese cuisine, informal networking with other delegates and Chinese business delegation, media and speakers. |
12:30-14:00 |
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China Inbound
Speeches
China Inbound
Panel Discussion
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Developing China's niche tourism markets for eco-tourism, sports, incentives, community, nature , adventure, culture.
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Chairman, Kunming Tourism Board
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Representative, CNTA
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Paul Lemon, GM, Sportsworld Group (China)
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Panel discussion on China's growing status as tourism destination and the challenges and opportunities in becoming a mainstream destination
- Representative, Kunming Tourism Board
- TBD
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Albert Ng, CEO, Wild China
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Moderator: Andrew Methven, Director of Communications, Newland-UK
What is the lasting legacy of the Olympic Games for tourism?
How can the international tourism industry support tourism recovery in Sichuan province?
Beyond the Great Wall � what are China�s hidden tourist treasures and how to sell them?
Discussing the assertion that niche tourism in China is high profit and low impact |
14:30-15:30
15:45-17:00 |
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Press Conference |
Questions and Answers session
Signing of tourism cooperation agreement between London and Kunming |
17:00-17:30 |
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Register Now |
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